About Coors Banquet
Also known as Coors Original. Coors® beer was first introduced in April 1873 by a young man who began brewing a pilsner-style beer at the foothills of the Rocky Mountains in Golden, Colorado. It was here Adolph Coors developed the uniquely crisp, clean and drinkable "Mile High Taste" of Coors. At the time, Colorado was famous for mining – gold, silver and metals were abundant in the mountains. Denver and Golden became popular trading posts; men would carry their treasures down from the mountains, exchange them for money and remain in the towns until their next trip. Tired after months of hard work in the mines, the men would relax during their stays in town, often throwing large banquets. Their beer of choice during this time of freedom? “The Banquet Beer,” otherwise known as Coors. Coors is brewed with 100 percent Rocky Mountain water – always has been, always will be. All beer is 90 percent water, so using the best natural brewing water is key to this legendary brew. Knowing this, Adolph Coors selected Golden as the home of his brewery because its location, just east of the Continental Divide, ensured access to the freshest Rocky Mountain water. It wasn’t until 1981 that consumers east of the Mississippi River could find the beer in their markets, so average Joes would haul Coors across the country, road tripping to Golden just to find the beer. Presidents got in on the action too – Eisenhower and Ford both carted Coors back to the White House on Air Force One.